How to Use AI in Marketing: Best Practices & Examples 2025
Deploying an AI solution to enhance search engine optimization (SEO) helps marketers increase page rankings and develop more sound strategies. AI can help marketers create and optimize content to meet constantly changing standards. This can be an issue for teams whose customer data is scattered across disconnected systems, like customer relationship management (CRM) tools, content management systems, analytics platforms, and so on. The ability to process large datasets helps marketers make data-driven decisions that lead to optimization of strategies for improved performance and ROI. While you can use it to aid several marketing campaigns (and should), AI works best as an intelligent assistant rather than a replacement. The most successful marketers use AI to enhance their creativity, productivity, and strategic thinking while maintaining the human touch that makes great marketing truly resonate with customers.
What should businesses consider when choosing AI marketing tools?
AI makes this possible by analyzing customer data in real-time, allowing businesses to improve their targeting efforts. Adopting AI in marketing efforts offers a vast range of strategic advantages, like optimizing everyday operations and transforming how marketers connect with customers. Below are key benefits that make AI an essential part of a modern marketing strategy. Additionally, AI can curate content feeds or recommendations based on user preferences and behaviors, ensuring more engaging and targeted communication.
Artificial intelligence Reasoning, Algorithms, Automation
By training on such vast amounts of data, transformers can produce extremely sophisticated models of human language — hence the "large language model" moniker. They can also analyze and generate complex, long-form text very similar to the text that a human can generate. The same architecture can also be trained on text and image data in parallel, resulting in models like Stable Diffusion and DALL-E, that produce high-definition images from a simple written description. In "unsupervised learning," the training data is unlabelled and the machine must work things out for itself. This requires a lot more data and can be hard to get working — but because the learning process isn't constrained by human preconceptions, it can lead to richer and more powerful models. But generative AI tools and services are starting to creep into the real world beyond novelty chatbots like ChatGPT.
Real-World Artificial Intelligence Examples in Action
The steering wheel, gas pedal, and brake pedal operate without human guidance, differentiating the technology from Tesla’s autonomous driving feature. Though the technology’s valuation peaked at $175 billion in November 2019, it had sunk to just $30 billion by 2020. National Highway Traffic Safety Administration (NHTSA) after more than 20 different reports of traffic violations. In certain cases, the vehicles drove on the wrong side of the road and in one instance, hit a cyclist. Large language models like ChatGPT can respond fluently in a human language to questions and statements.
Top 10 Best AI Apps & Websites in 2025: Free and Paid
On my Echo device, Alexa handles my reminders, helps me control smart lights with voice prompts, plays music, and even gives delivery updates without a hitch. With Alexa+, it feels more like talking to someone than giving commands. Google Assistant still helps you manage your day with hands-free commands across Android phones, smart speakers, and other connected devices. It works directly with Gmail, Maps, Calendar, and smart home tools, making it easy to check reminders, get directions, or control your lights with just your voice. It continues to run reliably on millions of devices worldwide and remains free to use on Android phones and Google smart devices through 2025.
Global Usage Patterns & Regional Insights
The content creation feature provides templates and prompts to help you create engaging and effective social media posts, fast and easily. The platform offers a wide range of features including social media scheduling, analytics, and monitoring. It also provides users with access to valuable data and insights, allowing them to track their performance on social media and make informed decisions about their marketing strategies.
Machine Learning
This eliminates the need to move the weights between memory and compute regions of a chip, or across chips. The analog chips can also carry out many MAC operations in parallel, which saves time and energy. The artificial neurons in a deep learning model are inspired by neurons in the brain, but they’re nowhere near as efficient.
Here comes a foundation model for the Sun
They confirmed the customer’s intent, fetched the requested information, and delivered an answer in a one-size-fits all script. Improvements made at each layer — hardware, software, and middleware — can speed up inferencing on their own and together. RAG is currently the best-known tool for grounding LLMs on the latest, verifiable information, and lowering the costs of having to constantly retrain and update them. RAG depends on the ability to enrich prompts with relevant information contained in vectors, which are mathematical representations of data.
usage "Hello, This is" vs "My Name is" or "I am" in self introduction English Language Learners Stack Exchange
Overly formal greetings, obsequiously polite expressions, grandiose humility, etc. may indeed have the opposite of their intended effect. Americans, say, or Australians may interpret suffusive politeness as insincere or patronizing, and take it with impatience or suspicion. Dear Sir or Dear Maam is sufficiently polite for business letters, and a personalized salutation (Dear Prof. Jones, Dear Dr. Smith) would be even better. The sentence is correct.The selection of the word is good.Submitted- denotes humbleness and respect for the organisation or the individual who is the addressee here. Present perfect tense is used, because the actions related to your application (review and decision) are in the present time frame.
How To Leverage Generative AI For Small Business Growth
True AI systems, especially those based on machine learning, involve adaptive learning from data and require transparency to build trust and ensure ethical use. I’d love to see a shift toward clarity and accuracy in the language we use around AI. FlexClip's user-friendly drag-and-drop interface, along with over 6,000 templates and millions of stock media, is perfect for creating marketing content. It offers brand customization, team collaboration, and cross-platform compatibility.
Discover where Product is heading next
According to a Forbes Advisor survey, 600 business owners are using or planning to integrate AI by 2024. But as I said before, I think that when used thoughtfully, AI can help in areas like customer service. That said, I’m unsure if Trello is ideal for companies that want to scale projects or operations beyond a certain point. That means you can see revenue, profit, orders, refunds, and product rankings in one place. The tool also records your history, making it way easier to monitor changes and compare results based on the changes.
What Is ChatGPT? Key Facts About OpenAIs Chatbot
ChatGPT Canvas is an interactive feature that allows you to visually organize and brainstorm ideas within the ChatGPT text interface. It provides tools for editing, organizing, and better visualizing content. OpenAI offers a free version of ChatGPT as well as paid plans with extra features for those who want to do more with it. In this guide, I'll show you get more info how to get started and make the most of ChatGPT for whatever you need. Despite these clear advances compared to prior models, GPT-5 is still susceptible to the same problems that plagued its predecessors.
Machine Learning vs Artificial Intelligence: Whats the Difference?
A simple form of artificial intelligence is building rule-based or expert systems. However, the advent of increased computer power starting in the 1980s meant that machine learning would change the possibilities of AI. Machine learning is distinguished by a machine or program that is fed and trained on existing data and then is able to find patterns, make predictions, or perform tasks when it encounters data it has never seen before. Machine learning (ML) is a subfield of AI that uses algorithms trained on data to produce adaptable models that can perform a variety of complex tasks. Artificial intelligence (AI) and machine learning (ML) have created a lot of buzz in the world, and for good reason.
What is Generative AI (GenAI)? Definition, How It Works, Applications, and Future Impact
While this can lead to increased efficiency and productivity, it also raises concerns about job displacement. However, AI and ML are more likely to complement human skills and create new job opportunities rather than entirely replace humans in the workforce. Emphasizing reskilling and upskilling efforts can help prepare workers for the AI-driven future. AI systems often require initial human-designed rules but aim for higher autonomy in decision-making. On the other hand, machine learning depends heavily on human-vetted intelligence for data selection and algorithm choices. Such a process required large data sets to start identifying patterns.
Real-world gen AI use cases from the world's leading organizations Google Cloud Blog
If a new hire isn’t sure how to do something or where to find information, they can ask the virtual assistant and get immediate answers. This reduces the number of times new employees have to ask managers or coworkers for help. AI also considers what employees prefer, their availability, and their skills when creating work schedules.
Plan marketing campaigns
For example, someone starting in the IT department might get a different training program than someone in marketing. If a customer has a specific problem, the AI can figure out which support agent is best suited to help and send the inquiry straight to them. This speeds up the resolution process and gets customers the help they need faster. AI-powered chatbots can answer common questions any time of the day or night. For example, if someone wants to know the status of their order or how to return an item, the chatbot can provide an immediate answer. This means customers don't have to wait for a human to respond, which makes the whole experience faster and more satisfying.
MIT researchers develop an efficient way to train more reliable AI agents Massachusetts Institute of Technology
Just like the periodic table of chemical elements, which initially contained blank squares that were later filled in by scientists, the periodic table of machine learning also has empty spaces. These spaces predict where algorithms should exist, but which haven’t been discovered yet. In addition, generative AI can inherit and proliferate biases that exist in training data, or amplify hate speech and false statements.
Top 20 Benefits of Artificial Intelligence AI With Examples
Predictive maintenance proactively manages vehicle upkeep to prevent unexpected breakdowns. By analyzing historical and real-time data, AI predicts failures, extending vehicle lifespan, and increasing reliability. AI improves traffic management by analyzing data to optimize routing and alleviate congestion. This supports smarter infrastructure development and better urban navigation, boosting the efficiency of transportation networks in smart cities. These vehicles operate autonomously, minimizing human involvement and increasing efficiency. Using advanced algorithms, they learn from real-world experiences and adapt to changing conditions, boosting road safety.
Periodic table of machine learning could fuel AI discovery Massachusetts Institute of Technology
While AI can generate creative suggestions, true innovation often requires human intuition and understanding of the target audience. AI can help by automatically identifying outdated information, suggesting relevant updates, and even translating content into different languages. This simplifies the process of maintaining accurate and accessible training resources. This makes it a valuable tool for training providers who need visually appealing and engaging materials.
100+ Best Free AI Tools You Need in 2025 and Beyond
Pick one tool for writing, one for design, and one for research. Contact us through our website or social media channels to recommend additions. We're constantly updating our directory to include the latest and most useful free AI tools available. AI isn’t just about productivity, it can transform your downtime, too. These tools help you explore entertainment in smarter, more personalized ways. Researchers can upload PDFs or find papers from SciSpace’s database of over 200 million publications.
Here are the 8 best free AI tools in 2025!
Power users who need more can upgrade to ChatPDF Plus to get unlimited document analysis and advanced features. Recently, Humata raised $3.5 million in a seed round led by Google’s Gradient Ventures, reflecting confidence in its technology. Humata, a Google-supported startup, functions like “ChatGPT for documents,” specifically for legal professionals.